Effective Policies to Prevent Fighting in School

An issue that many school administrators face on a constant basis is fighting in school. Fighting has become a dangerous epidemic in many schools across the country.  Students often engage in this barbaric practice to prove toughness rather than attempting to settle a dispute peacefully.  A fight will draw a quick audience, who without considering the potential ramifications see it as entertainment.  Anytime rumors of a fight emerge you can bet that a large crowd will follow suit.  The audience often becomes the driving force behind a fight when one or both of the parties involved are reluctant. The following policy is designed to prevent and discourage students from getting into a physical altercation. The consequences are direct and severe so that any student thinks about their actions before choosing to fight.  No policy will eliminate every fight. As a school administrator, you must take every precaution to ensure that you make students hesitate before taking that dangerous step. Fighting Fighting is unacceptable for any reason anywhere and will not be tolerated. A fight is defined as a physical altercation occurring between two or more students. The physical nature of a fight could include but is not limited to hitting, punching, slapping, poking, grabbing, pulling, tripping, kicking, and pinching. Any student who engages in such actions as defined above will be issued a citation for disorderly conduct by a local police officer and could be taken to jail. Any Where Public Schools will recommend that battery charges be filed against such individuals and that the student answer to the Any Where County Juvenile Court System. In addition, that student will be suspended indefinitely from all school-related activities, for ten days. It will be left up to the administrator’s discretion as to whether an individual’s participation in a fight will be considered self-defense. If the administrator deems the actions as self-defense, then a lesser punishment will be issued to that participant. Recording a Fight The act of recording/videoing a fight between other students is not permitted. If a student is caught recording a fight with their cell phones, then the following disciplinary procedures will be followed: The phone will be confiscated until the end of the current school year at which time it will be returned to the student’s parents upon their request.The video will be deleted from the cell phone.The person responsible for recording the fight will be suspended out-of-school for three days.In addition, anyone who is caught forwarding the video to other students/persons will be suspended for an additional three days.Finally, any student who posts the video on YouTube, Facebook, or any other social networking page, will be suspended for the remainder of the current school year.

Abortion Pro-Life or Pro-Choice Essay - 1130 Words

In the argument of abortion, there are many sides to be seen. Theres the pro-life side, which is the side that is against abortion. The next is the pro-choice side, which is the side that supports abortion. The two rival sides of this topic have a strong fire burning between them, making this one of the biggest political and moral debates of my lifetime. Whichever side you stand on, there are good arguments on either side. I personally am pro-choice. But look at the facts and see which side fits best. Pro-life is a term that describes the perspectives and activist movements against bioethics, which is the study of biological science and medicine. These beliefs have been derived from two basic religions, the Christian and Islamic faiths.†¦show more content†¦The opposing viewpoint, pro-choice, is that of the political and ethical view that women have the right to have complete control over fertility and pregnancy. This includes, but is not limited to, the right to have access to safe and legal abortions, protection against forced abortions, access to sexual education and contraceptives, and fertility treatments. All this adds up to the reproductive rights. Pro-choice believers are often found volunteering at clinics either as help before or after abortions or to shelter those receiving abortions from the harm of violent pro-lifers. Some people who are believers in the pro-choice view do not see a fetus as a living being. Some also believe that abortions are occasionally safer than going through childbirth. Two of the strongest beliefs in the pro-choice viewpoint are that every child brought into the world should be a wanted child and that every woman has the right to control her body. By the term wanted I mean that if the pregnancy was accidental and the mother does not want to take care of the child and it would be born into orphanage, it should not be brought into an unstable existence if at all possible. Women often do not find out about possible com plications with birth until after the conception, making her choice to abort even more pertinent if it may cause permanent damageShow MoreRelatedAbortion : Pro Life And Pro Choice1719 Words   |  7 PagesAbortion: Pro-Life and Pro-Choice â€Å"I have also said that anyone who doesn t feel sure whether we are talking about a second human life should clearly give life the benefit of the doubt. If you don t know whether a body is alive or dead, you would never bury it.† That was just one quote said by Ronald Reagan on the topic of abortion. He also said, â€Å"I ve noticed that everyone who is for abortion has already been born.† Many people, like Reagan once was, are against abortion and believe that it isRead MoreAbortion: Pro-Life and Pro-Choice694 Words   |  3 Pagesï » ¿Pro-choice abortion Man was born with an inalienable aspect of choice and it is with this aspect that the person will die holding to, indeed, at individual levels people have even the choice between living and death and can decided to end their lives even without informing anyone about it. For long the issue of abortion has attracted a lot of attention and there should be lasting stands take towards the whole aspect of pro-life or pro-choice abortion. My personal stand is that the pro-choiceRead MoreAbortion : Pro Choice And Pro Life Essay1224 Words   |  5 PagesAbortion Issue in the United States (Section 1) Abortion is one of the most controversial issues in America that is centered between advocates that are pro-choice and pro-life. Intentional miscarriages occur when a women induces the termination of a human during pregnancy, the procedure happens during the first 28 weeks of pregnancy. Pro-life and pro-choice advocates differ in many of their opinions, over the years the government has been trying to deal with the problem/issue, and now there are possibleRead MoreAbortion, Pro Choice, And Pro Life1503 Words   |  7 Pagescontroversial topics in America is abortion. In medical terms, â€Å"an abortion is the premature exit of the products of conception (the fetus, fetal membranes, and placenta) from the uterus† (Medicine Net). All around the world, the practice of abortions has been widely used to control a woman’s reproduction. The polarizing, emotional debate on abortion has been an ongoing issue that still exists today. People’s different perspectives and op inion on whether or not abortion is immoral continue to divide AmericaRead MoreAbortion : Pro Life Or Pro Choice?2491 Words   |  10 Pagesbeen many debates about abortion since the middle of the 1800’s, it is still a large problem in current times do to the question regarding women’s equality and freedom under the topic of abortion: pro-life or pro-choice? There have been many restrictions put on abortion clinics and doctors recently in attempts to put abortion clinics out of business, ultimately ending abortion in some areas and states. Many women, such as poor and minorities, are unable to get an abortion due to the location of theRead MoreAbortion : Pro Life Or Pro Choice1040 Words   |  5 PagesAbortion is a controversial topic in the world’s culture today. There are two major stances concerning abortion: pro-life or pro-choice. If an individual is pro-life, she recognizes that a baby is a human in the womb and wants to protect the life of the baby. If an individual is pro-choice, she believes the baby in the womb is not alive and the mother has the right to do away with the fetus. Each view has a value judgment on the topic of abortion. A value judgment is a judgment someone makes on theRead MoreAbortion : Pro Life And Pro Choice Essay1829 Words   |  8 Pages Abortions Abortions are one of the many things that everyone has an opinion on. As defined by the 2012 Merriam-Webster dictionary, an Encyclopedia Britannica Company, an abortion is, â€Å"the termination of a pregnancy after, accompanied by, resulting in, or closely followed by the death of the embryo or fetus as a spontaneous expulsion of a human fetus during the first 12 weeks of gestation--miscarriageRead MoreAbortion : Pro Life And Pro Choice1282 Words   |  6 PagesAbortions are one of the countless subjects that every person has an interpretation about. As defined by the 2012 Merriam-Webster dictionary, an abortion is, â€Å"the conclusion of a pregnancy after, accompanied by, succeeding in, or closely shadowed by the passing of the embryo or fetus as a natural removal of a human fetus during the first 12 weeks of gestation also known as a miscarriage, the tempted exclusion of a human fetus, or the dismissal of a fetus by a local animal often due to infection atRead MoreAbortion : Pro Life And Pro Choice971 Words   |  4 Pagestiny human or just a fetus? According to Webster Dictionary, abortion is â€Å"the termination of a pregnancy after, accompanied by, resulting in, or closely followed by the death of the embryo or fetus†. There are two sides when it comes to abortion: pro-life and pro-choice. Pro-life supporters are usually religious individuals, individuals who believe it is a kind of murder, and/or people who believe in the sanctity of life. Pro-choice supporters are normally individuals who believe a woman has theRead MoreAbortion : Pro Choice Or Pro Life Essay1492 Words   |  6 Pages The topic of abortion is a highly controversial discussion that has been prominent in the debates of morals and politics for decades. Most people agree that on the topic of abortion, it is like a black and white fallacy, which is an issue that only has two options. For example, a black and white and fallacy is that a person can either be a Republican or Democrat, there is no other option. In the discussion of abortion, the black and white fallacy is either pro-choice or pro-life. Despite this commonly

Theories of Ethics free essay sample

A good example of this would be an athlete that has been playing for his hometown team since college, and has an offer to go and play for a team that is much better, but realizes that if he was to leave that his team would be left for the wolves. A person that believes in the utilitarianism theory would stay and play for the team money aside, because they love the game and knows that the team needs them, therefore putting the good of the team before their own good. Utilitarianism theory â€Å"suggests that an action is morally right when that an action produces more total utility for the group than any other alternative† (M. Boylan pg 153). Deontology is a moral theory that dictates the action, just because the action itself is inherently right, without the use of any other calculations. Take the consequences of the action for example. Deontology is sometimes referenced with utilitarianism, because it is designed to bring about the greatest aggregate utility. We will write a custom essay sample on Theories of Ethics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is where we see the difference between deontology and utilitarianism, as deontology is based on principle. The principle is justified through an understanding of the structure of action, and do not justify itself by calculating consequences. Deontology is based on moral commands, and not being concerned with the consequences, whereas utilitarianism takes the consequences into consideration, and does what is best for everyone, knowing how the consequences will affect everyone. Deontology is based off of musts. What must we do? It can be divided into two sorts of duties, such as prohibitions, and obligations. Prohibitions are things that we shouldn’t do, or things that are against the law, and obligations are things that we are expected or required to do. Morality in this case is free game, as it allows the person to do whatever they want to do. Virtue theory is often referred to as character ethics. The viewpoint of virtue ethics is that one should try to cultivate excellence in all that you do and that all others do. In simple terms I like to reference this to living like the Jones’s. Virtue theory has a couple different ways of looking at things, such as do we look at a person based on a single instance or is the proper way to look at this person overtime, or look at history before making a judgment in regards to this persons character. One example that I would use is our beloved Denver Broncos. The Broncos have what is called the ring of fame, it is where great players from the team, are recognized and their jersey number retired and their jersey added to the ring of fame. This is something that does not happen overnight. The Broncos look at past performances and take in account all the things this player has done over their career, before making the decision of adding them to the ring of fame. Sometimes this person has been retired for some time before their name is added. A personal experience that explains virtue, values, and moral concepts as they relate to one of the three theories is as follows. I have recently been looking for new employment, as my current employment is what I would call very unethical, and abuse of taxpayers’ money, which falls below my values, and morals. I was offered a new job, in which I could have started immediately, but I choose to use my utilitarianism side, and tell my new employer that I needed to give my current employer two weeks’ notice, and finish up some outstanding work. I felt this was not only in the best interest of me, but the best interest of my team of coworkers. If I would of choose to leave right away I would have been going against my morals and what I believed was right to do in this particular situation.

Multilingualism and Children Language Behaviour

The proposed study touches upon the effects of multilingualism on children’s language behaviour, this is why the research locale should be properly chosen.Advertising We will write a custom proposal sample on Multilingualism and Children Language Behaviour specifically for you for only $16.05 $11/page Learn More It is reasonable to find 20-50 children from age 4 to 16, who grow or grew up in a bilingual or multilingual society (e.g. with parents, who may use different languages or have to live in one language-speaking society and do not want to neglect their native language); they usually live in particular blocks with their own cultural and ethical history that is supported by their parents or other relatives and fellows. A multilingual society is not a new issue nowadays, and children have to live in it without understanding its true essence and possible outcomes of their further development. The effects of multilingualism on children’s l anguage behaviour may vary considerably: from the inabilities to apply specific cultural norms to the current living conditions to the ways of how a communication process may be organized. Children, who have to grow up in a multilingual society, may face a number of problems that define the quality of their language behaviour and influence the styles of life considerably. This is why it is very important to investigate the effect of multilingualism on children in order to learn how to overcome possible problems and threats, improve the living conditions of such children, and assist parents in identifying the main components of communication that have to be considered in a children’s educational process by parents or other care givers and teachers. The theory called the ethnography of speaking (or ethnography of communication), offered by Dell Hymes, will be used to situate the problem of multilingualism and its effect on children’s language behaviour as it helps to com prehend the components of communication and their role in the process of education.Advertising Looking for proposal on languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to this theory, speech behaviour should be analysed in two types of contexts, social and cultural , in order to identify a number of culturally relevant features of possible variation, explicit and implicit norms of communication, and verbal and nonverbal parameters of interaction (Hymes, 2013). Hymes’s theory (the ethnography of speaking) and the identification of the main components of communication) seem to be an appropriate idea that helps to address the problem and find out the most appropriate solutions. His speaking model is a good chance to promote the analysis of speech events within a particular cultural context (Johnstone Marcellino, 2010). The identification of the components like the genre, purpose, setting, etc. is an important step in understanding children’s language behaviour that cannot be neglected. In case all the components are clearly identified and the categories for analysing a speech event are mentioned, the effect of multilingualism on children’s language behaviour cannot be negative, but turns out to be positive for a future development of a child. Reference List Primary Source: Hymes, D. (2013). Foundations in sociolinguistics: An ethnographic approach. New York, NY: Routledge. Secondary Source: Johnstone, B. Marcellino, W. (2010). Dell Hymes and the ethnography of communication. In B. Johnstone, R. Wodak, P. Kerswill (Eds.), The SAGE handbook of sociolinguistics (pp. 57-66). London: Sage Publications. This proposal on Multilingualism and Children Language Behaviour was written and submitted by user Isabell Wilkinson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Crime Scene Oral Presentation Essays - , Term Papers

Crime Scene Oral Presentation Crime Scene Oral Presentation This project was done to simulate a crime that has been committed. The victim in this project has been stabbed in the right side of his body. He was found at his home in Barefoot Bay FL. in the shed outside of his home. After checking the surrounding area for evidence, there was an open bottle of prescribed pills on the floor of the passenger seat of his car. Also found in the car were three pills located on the passenger seat of the car. . There was a knife found on his work been lying in order with his tools. After pictures were taken of the area in which the victim was found, investigators found a napkin in which they come to believe had blood on it. Found on the corner of W Sabal Palm Ln. and N. Barefoot Cir. were tire tracks leaving the street going right onto N. Barefoot Ln. Photos of the track reveal that there is more than on set of tracks turning the corner where the victims house is located. No witnesses were present to detect of any suspicious people were in the area when the victim was stabbed. The victim was identified as Mr. John Hackman. No further evidence has shown a struggle by the victim or any possible signs of a suicide attempt by the evidence left around the victim and surrounding area. Sports and Games

Is College Worth It Professor Ramos Blog

Is College Worth It Is college worth it? College is a business and like all businesses it’s a large investment. An investment in time, money and sometimes even your social life. Many choose college because of the benefits it promises those considering a way out of fast food and other entry-level jobs. But, is college for everyone? Is college for you? This is something I myself struggled with and questioned when I was going through the enrollment process when trying to determine what it was I wanted out of college. In this article I’ll break down some numbers and give you some key examples as to why college isn’t for everyone and why college isn’t needed to be successful. The enrollment rate of college students from the years 2000 to 2018 have sky rocketed from 15.3 million students to 19.9 million. A staggering 4.7 million student difference in only 18 years and it doesn’t stop there, by 2027 its projected that the enrollment rate will increase to 20.5 million students! A number produced by the National Center for Educational Statistics (https://nces.ed.gov/fastfacts/display.asp?id=372). So why is it that more people are going to college? â€Å"From an early age, we get the message that going to college is as crucial step in life† (315), we see this advertised on billboards, the sides of building, in commercials, our communities, online advertisements and pressure from our friends and family. College propaganda has become burnt into American culture (thanks Obama), But interesting enough the drop out rates are actually decreasing, a survey analyzing the drop out rates from the years 2000 to 2016 went from an average drop out rate of 10. 9 percent to a surprising 6.1 percent. (https://nces.ed.gov/fastfacts/display.asp?id=16) So, Is this a good thing? While these numbers are impressive, they’re a little misleading. For most students unable to afford college; the ones working their 9-5 jobs, raising kids, living on their own, etc., The question of whether or not college is worth it no longer remains the issue but rather, is the cost worth it? The average middle class American typically can’t afford colleges increasing tuition rates. These students are usually forced to apply for grants and loans to make it through college with the hopes of landing in a good university, and ultimately get their dream job (which is the goal). But if these goals aren’t financially and articulately planned out ahead of time, the â€Å"helping hand† financial aids offer come with a major â€Å"backhand† of debt. â€Å"The average student debt in the united states is $32,731, while the median student loan debt amount is $17,000† (https://www.valuepenguin.com/average-student-loan-debt) This means that the average students graduating with debt may have been better off never going to college in the first place, but sadly most well-paying careers require a college degree and prior experience. A contradiction that leaves college graduates over-educated and underpaid with degrees they can’t use for jobs that won’t hire them. ï ¿ ¼ (image source: https://www.insidesources.com/college-debt-vs-education-choices/) So while student drop out rates are decreasing, the average student debt is catapulting, leaving its mark on the American economy. A hindsight that is happening right before our eyes and I’m sure someone right now reading this article is feeling the full effect of their empty wallet because of college. It’s no joke, but you may be thinking to yourself, â€Å"What about grants? What about scholarships?â€Å" Yes, grants are an option that help out tremendously with the cost of college but rarely do they cover the full cost of tuition rates and while scholarships are a huge financial weight off the shoulder, applying yourself and acquiring the right ones is a skill in itself, a skill set very few know. Weighing the pros and cons of college takes a bit of consideration as to whether or not its right for you. The pros of having a college degree means more options and better paying careers, the average college graduate making $570,000 more than just high school graduate ov er a life time (that’s about a 71%-136% more in pay than the average high school diploma holder). But the dark side of this graduates paradise is the debt that comes hand in hand. It was reported as of May 2018, roughly 44 million American college graduates owed over $1.5 trillion in student debt and 45% of these people surveyed said college wasn’t worth it. (https://college-education.procon.org/). Bradley Gauthier, a college graduate, managed to rack up $68,472 in student debt, he writes about how college ruined his life and the mistakes he made to acquire this debt. At an early age he built a thriving business that implemented technology in residences and offices, but later he liquidated the business to attend and help him pay for his time in college. This quickly took a turn for the worse when it wasn’t enough and Gauthier began to pull out loans to help him the rest of the way through. â€Å"But it’s too late, I’ve accrued a mortgage payment equivalent monthly loan amount. Before consolidation I’m looking at $750 a month just to pay interest. I’ve been out of college 4 years and I still have yet to begin paying down the principal.† A direct quote from Bradley Gauthier’s article How College Ruined My Life (http://blog.bradleygauthier.com/how-college-ruined-my-life/) With that kind of debt and the interest rates that come with it, it is likely he’ll never be able to fully pay off this debt in his life time without some help. In my own personal opinion, if one is to choose the high road and pursue a better education, you’ll need to first find what it is you want out of college. Having a major is a start, but that doesn’t mean you need to stay permanent to the major you chose and unintentionally land a career you may eventually hate. It’s also not a good idea to pick a handful of random classes just because you want them, wasting not only your money but the governments as well. The point I’m trying to make is if your unsure of what it is you want out of college but you want the education (plus the career options) you’ll need to sit down and decide if it’s worth it for you. Many succeed in life debt free without college. Some being college drop-outs themselves acquiring better pay than even college graduates. Bill Gates being one the most influential examples of this; On his way to becoming a lawyer just like his father, Gates gets inspired by a magazine clip about Altair computers, calls the Altair computer company about a computer language he (hadnt yet) wrote and boom, a snow ball of hardwork took hold of his life tranforming him into the billionaire we know today. Another great example that hits a soft spot in my own personal life is my oldest brother, Dylan Werner. He was a college student and acquired a degree to become a Firefighter/Paramedic, but he soon realized it wasn’t for him. He left his career job entirely and became an entrepreneur. Ill spare you all the minor details inbetween, but Dylan now is a millionaire, traveling the world teaching yoga and fulfilling his dreams (true story, go check him out https://www.dylanwerneryoga.com/ ). ï ¿ ¼(Photo of Dylan Werner; via Instagram @dylanwerneryoga) The point of the matter is that he built a career for himself without the help of a piece of paper telling him he was fit for the job. College is a major commitment, it can be taxing on all aspects of life, but it can also be fun if you make the right choices and HAVE A PLAN! If you want to be a doctor and you think that will make you happy then go and get that degree! Just know College isn’t for everyone so going off the notion that in order to succeed in life you need a college degree simply isn’t true. Read against the grain, learn from everything, find what it is that makes you happy and stick with it. Sometimes the most unexpected things turn into success, and if college is the thing that makes you happy, then keep making college work for you. But if it isnt, then go and make your own path. Work-Cited Sources https://nces.ed.gov/fastfacts/display.asp?id=372 https://nces.ed.gov/fastfacts/display.asp?id=16 NCES.ED.GOV Is a student demographic survey site that takes numbers from US colleges. They are complied for comparison for studies such as drop out rates, average student loan amounts and other student demographic poles. I am using it in my essay to present the impact college has on the average American and US drop out rates. This site is reliable because is an official .GOV site and is used to provide scientific evidence to share information to educators, parents, policymakers, researchers, and the public. https://www.valuepenguin.com/average-student-loan-debt Valuepenguin is a financial consumer site that concentrates large bites of information to graphs and poles for the daily consumer. They take numbers from anonymous insurances, credit cards, bank accounts and hashes the info into usable data. I am using this site in my essay the same as I am using it as I am using NCES.ED.GOV to provide numbers of the average student loan amounts. The site is reliable because it provides sources for all the information they claim. https://college-education.procon.org/ College-education.procon.org is a nonprofit nonpartisan public charity site that provides non-bias comparison information in the form of Pros and Cons. I am using it my essay to briefly describe the pros and cons of career opportunities for College graduates. The site was declared a Top-Rated Nonprofit for the last 7 years in a row by Guidestar making it a reliable un-biased source. http://blog.bradleygauthier.com/how-college-ruined-my-life/ This is a personal blog by Bradley Gauthier and his life experiences. He gives a few of his insights on his life mistakes, achievements and his advise on how he would do it better if given a second chance. I am using this in my essay to give example how college can hurt rather than help when students don’t plan out college appropriately. Bradley is a real person who has been writing his life experiences since 2009. https://www.dylanwerneryoga.com/ Dylan Werner is an international yoga teacher/certified sky dive instructor/certified rock-climbing instructor/certified firefighter and former band member of â€Å"Question the gas price†. He travels the globe teaching yoga at different highly exclusive master class workshops. I am using him in my essay because of my close blood relation to Dylan Werner and how he chose to educate himself by unorthodox means and found a very successful career without college certification. Gerald G., Cathy B., Russel D., They Say I Say with readings 4th edition, (pg.315) 2018 Crafton Hills, English 010 book required of his 010 English class. The book is a compilation of different writings from many different writers with the goal to help aspiring writers to become better in their writing practice. I am using the book to give a brief example of how college propaganda is introduced to young student at all ages of school life. The book is reliable because of its massive library of given sources. Rebecca D. Cox, The college Fear Factor, how student and professors misunderstand one another. 2011 Crafton Hills 010 English book used by Dr.Elliot in 2017. The book is an instructional read to help Students and teachers come to an understanding of one another and hopefully make college a fun rather than terrifying experience. I am using un-plagiarized information from this book I have learned from my previous semester in English to give personal examples to help those considering college. The book is reliable because of the writers qualification of their PhD on the subject matter.

Starbucks CEO Howard Schultz Case Study Example | Topics and Well Written Essays - 750 words

Starbucks CEO Howard Schultz - Case Study Example Starbucks has embraced a differentiation strategy at its business level of strategies (Geereddy, 2012). It provides products that cater for the needs of a specific targeted group of customers. The company offers tailor-made varieties of goods and services, and the premium prices. The company has more ways of differentiating products than most of its competitors since a customer gets an experience when he shops for coffee. They can thus charge a premium price. Starbucks focuses on innovation by continually introducing new products and coffee such as â€Å"instant coffee† Via. The instant coffee earned the company a sales growth of over 200 million. The new products are the force behind Starbuck’s evolution into a company that provides unique customer experience. The company tries to understand its target customers. Hence, they have grown globally as a number one choice for many clients. They provide a superior coffee to its clients. They value branding the image and product through word of mouth. As a result, they ensure their clients get a maximum experience in order to spread the word. They seek to understand the particular needs of an individual customer and serve him appropriately. For instance, they can allow customers to pay online or via phone if it is convenient for them (Starbucks Corporation, 2015). Starbucks applies demographic segmentation (categorizing markets by gender, age, ethnicity, income, and family life cycle). The company’s main target is men and women aged between 25-44 years. The market accounts for about a half of its total business. The company targets this group by offering special drinks that appeal to them. It further creates its business to be the third place to go between work and home by establishing unique and relaxing atmosphere. The next large group that Starbucks targets consist of young adults aged 18-24 years old. They account for about 40% of the company’s sales. Starbucks entice the young adults through the