Humanities through the arts - Architecture Essay

Humanities through the arts - Architecture - Essay Example JÃ ¸rn Oberg Utzon created the Sydney Opera House which is one of most recognizable buildings in the world. These men made architecture an art form. Gustave Eiffel’s most recognizable work is the Eiffel Tower. Eiffel created a skyscraper for the first time that did not religious meaning or a military purpose (Dupre 2001:16-17). The intricate patterns of iron work that make up the Eiffel Tower are constructed to hold up from the wind. The pattern is abstract with no significance except to be wind proof. This immense tower is dated 1889 (Dupre 2001:16). The measurement of the height is 968 ft, or 300 m. (Dupre 2001:16). This structure was at the time the tallest in the world. Eiffel created a true masterpiece. The Johnson Wax Administration Building and Research Tower was created for the Johnson and Son Corporation by Frank Lloyd Wright. Part of the building was finished in 1939, but construction continued until 1955 (Lipman 2003:111). This building only cost $750,000, which gave Wright a commission of $50,000 (Lipman 2003:142). The new building had ascetic curves along with practical spaces. All of the new amenities like air conditioning, elevators, and other conveniences were created for this wax company. The work space was directly above the rest rooms, break rooms, and lockers connected by a spiral stair (Lipman 2003:183). This building was modern architecture at its best. JÃ ¸rn Oberg Utzon designed the Sydney Opera House. This achievement in surreal architecture has given Utzon a placed on the world monument list. The wooden ceiling is suspended from the roof (Giedion 1967:680). Utzon used new surreal concepts and made them a reality. This created a building suitable for opera. The shells that are used on the Sydney Opera House allowed Utzon to come up with a unique structure. Although many of the spaces in the Sydney House are not functional, the building has been considered a masterpiece. These three structures are all famous. The Johnson Wax

Marketing Assignment Example | Topics and Well Written Essays - 250 words - 35

Marketing - Assignment Example Each marketing manager can use these variables in a distinctive manner as per his desire or market requirement (Kotler, 2003). For example if Pepsi’s marketing mix is considered its product is a drink that is aimed at thirst need of humans, its pricing is quite affordable which varies with variety of SKUs (stock keeping units). Its place strategy is based on the  vast distribution network that is aimed at making Pepsi available in every other store, shop and majority of restaurants. The promotional strategy that Pepsi uses consists of variety of promotional tools such as advertising, public relations, sponsorships, personal selling, and sales promotion. Marketing environment is the environment in which any organization operates. There are variable forces inside and outside the organization that affects an organization’s performance. These factors can either be close to the organization which are referred as micro-environment factors or can be larger societal factors referred as macro-environment factors. Micro-environment includes an organization’s customers, competitors, distributors, suppliers where as the macro-environment factors include political, legal, social, technological forces that affect an organizations external operating environment. BCG matrix tends to categorize different products either in a portfolio or product line in terms of their market share and growth. There are four classifications in BCG matrix namely stars, cash cows, dogs and question marks. Stars are the ones that have high share and high growth such as Android or You Tube. Secondly, Cash cows are the ones that have high share but lo growth such as Google. Thirdly dogs are the ones with low share and low growth such as Orkut or Diet Coke. Lastly, Question marks are those that enjoy high growth but have low share such as Google